Menu Board Customization Helps Differentiate

Selecting a menu board system to meet your needs can become a frustrating process.  With more and more options becoming available it could be overwhelming.  Personally, I am all about variety being the “spice of life,” but let’s face it, sometimes it just makes it easier when there are less considerations to make; like what cable company to go with.  [Continue reading…]

Going Cheap Usually Isn’t Your Best Interest

Do you have anything cheaper?  Is that the best you can do? Do you have any refurbished or used an equipment?  Can you send me an email with all of this information and do a little bit better on the price for me?  I can go on and on with these types of quips that we get from prospective clients. Heck, I do the same thing when I am out and about acting the role of consumer. After all, it is in everybody’s best interest to get quality at a reasonable price.  The operative word in this case is, QUALITY.  It is one thing if someone is committed to the purchase but is looking to haggle on price.  It is something completely different if someone is just looking for CHEAP.  [Continue reading…]

Avoid Sticker Shock When Buying Menu Boards

sticker shock-resized-600

It happens all the time when you go to buy something online, over the phone or from something you see on TV. You know, when “you can get all this for $99.99.” Well then tack on taxes, surcharges, shipping and handling (S&H) and next thing you know it is almost double. Then there are those […]

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Menu Boards, Etc: Uncommon Questions That Should Be Asked

Ask Questions

What I am about to talk about isn’t unique to the menu board industry; it is done time after time when making purchasing decisions.  Assumptions are made based on things you have read, seen or heard, but the personal experiences aren’t known until the process is complete.  Unlike buying a loaf of bread or a […]

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Menu Board Examples & Their Lack of Purpose

Example

The title that you read above may be a little too aggressive. To be clear, I am not suggesting that menu board examples serve NO purpose. In fact they can be helpful when trying to get the creative juices going and for you to envision how something would look in your location. After all, how […]

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Monitor & Media Player Combined? Not So Fast…

Not the same

The majority of digital signage installs that you walk across are comprised of three main components: 1- The monitor/screen, 2- media player and 3- software. However in the last couple of years, LG and Samsung come to mind as providers that have attempted to circumvent the traditional set up with “all-in-one” options.  What they have […]

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Random Menu Board Thoughts II

Random

Every so often something dawns on me and I think to myself, “I need to write a blog about that.”  Then I get to thinking that there isn’t enough substance to talk about on the one topic.  So for the second time I am going to touch on a couple of random menu board thoughts. […]

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5 Items That Will Increase Your QSR Sales

Increase sales

It is the nature of the SEO beast that companies like ourselves are quite often found online for menu boards, drive-thrus, and digital signage.  As a result, the conversations and the emails that are sent back and forth are often centered around one of those items.  Make no mistake about it, when it comes to […]

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Menu Board Costs Defined

Cost-Benefit

Not too long ago I was approached by a gentleman who was interested in some custom menu boards. Each panel would have been larger then what most would consider a standard size. We have a wood frame option but he wanted double the width on it, the stain was to be different from what our […]

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Summer is Here! Adjust Your Signage Accordingly

Summer

Your menu boards have been designed, produced and delivered. They are the shiny new object for your restaurant. Days turn in to weeks, weeks turn in to months and sometimes those months, they become years. Over the course of time the menu boards get dusty, stickers are placed over prices, and the strips become sparse. […]

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