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Difference between SEO and PPC.

 The difference between SEO and PPC are as follow:- SEO                                                                        PPC 1. It gives Organic Results.                                    1. It gives paid results 2. Its result takes time.                                           2.  It gives immediate results. 3. It's free and low-cost.                                         3. It takes a high cost. 4. Its results will be long-term presence.                4. Its traffic will drop to zero if you stop paying.  5. It needs to continue updation.                             5. It needs a one-time setup. 6. Its results are shown to anyone                           6. Its results are shown to a targeted audience. 7. It promotes visibility                                            7. Increase sales and leads.    
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Best 25 SEO tools for 2022

The 25 best SEO tools are as follow:-   1. Ahrefs - It is used to find the largest no. of backlinks and it is the best tool to find backlinks. 2. Google Search Console - It is used to submit the URL of your website for indexing. 3. SEMRush - Analyze competitors' Metrics with the help of SEMRush. 4. Moz - It is also called Seo Software. It is a community-supported SEO tool. 5. Answer The Public - It is used to create content around specific keywords. 6. SpyFu - With the help of SpyFu users can very easily view the no. of times a particular keyword gets searched every month. 7. Siteliner - It is used to find duplicate content on your website. 8. Screaming Frog - It is used for auditing a website for SEO performance. 9. Bonus Tool - It is also called a fat rank. It is a free keyword tool that lets you know the ranking of keywords that you are using on your website. 10. SEO Spider - SEO Spider is an effective web crawler but the free version of SEO Spider is limited. 11. Majes

Top techniques for SEO

    Seo top techniques which should be followed are:-  Keyword Research Content should be optimized URL structure optimized H1 Tag on your webpage Content should be creative Update your old content Use  ALT Tag in image section Unique Title and Meta Description Mobile Optimization should be done Optimized your website for great User Experience Create Quality backlinks Article Contribution Use Social Media like FB, Twitter, LinkedIn, Instagram for better brand visibility

Off-Page Seo Factors

Off-page Seo refers to the activities that you and other people do away from your website to raise the ranking of a page with search engines. There are many off-page SEO factors some of them are as follow:- 1. Build Powerful DA backlinks with GUEST POSTING. 2. Submit your site to Google Local Listing. 3. Search for Broken Link Building Opportunities globally. 4. Number of linking Root Domains(Referring Domains) 5. Create Social Brand Pages to boost your ranking in SERP. 6. Choose an Appropriate Host to avoid downtime. 7. Use Link Baiting to get more inbound links. 8. Backlink Age (Older Domains earn trust from Google). 9. Use the Google Disavow Tool to improve ranking. 10. Enhance your Outreach strategy for Quality Link Building 11. Use Social Bookmarking and Social Networking to boost your site PageRank. 12. Use Google Business Reviews to improve local SEO. 

Basic Information About SEO, SEM, SMM, and SMO

SEO, SEM, SMM, and SMO all are the method of improving and branding your business and service online through the internet and getting high-quality traffic and all come in Digital marketing. The Basic difference between SEO, SEM, SMM, and SMO is that SEO and SMO is the method that you can implement in your website at free of cost means you don't need to pay Google for it, while SEM and SMM are a method which requires paid marketing and you have to pay Google for it, but SEM and SMM will give you fast result in comparison to SEO and SMO. SEO and SMO are organic marketing while SEM and SMM are paid marketing. 1. SMO ( Social Media Optimization ) - SMO is basically a method to promote your product or services through various social channels like Facebook, Twitter, Instagram, Linked In, Pinterest and Youtube, etc. Simply you are making your profile more visible so that people can find you easily by searching for resources and information that matches your content. 2. SMM ( Social Media

Importance of On-Page Seo

  On-page SEO is the process of optimizing individual web pages to rank higher in search engine result pages and gain relevant traffic to your website. On-page SEO includes both the content and the Html source code of the page that is to be optimized. On-page SEO helps the search engines to analyze your website and the content related to it so that they can identify if the search query is relevant to your website or not. Google always updates its algorithm so that it can better understand the user’s experience and delivers proper solutions to them. Hence, you need to update your website according to Google algorithm updates. The content in your website, that is visible to users like media, text, images, etc and what is visible to search engines like sitemap, metadata, etc. must be optimized to the latest practices used by search engines like Google, Bing, and Yahoo. This helps search engines to better understand your website and rank accordingly on Google. Whether you have a big or sma